Brew Story

How did a British tea brand land in Wisconsin?

 

Brew Tea Company USA is a story of friendship and enthusiasm for a proper cup of tea. Harry, a British expat, discovered Brew Tea Co while visiting London on a fortuitous grocery run to Waitrose. The bright packaging caught his eye, but the first sip had him hooked. Upon returning home to Milwaukee, WI, he offered his friend, Amy, a proper cup {she loved it}, and the rest is history. They learned all about how Brew Tea Co only use rolled, whole leaves and completely natural herbs, fruits and oils {nothing dodgy or artificial}. They loved the mission to redefine what “good” tea can be - making it more inclusive, demystifying it and raising the bar. Plus, it tasted SO good. So, they partnered to bring the British tea stateside. It’s that good! Seriously.

Two friends and a cup of tea. It’s how all good stories start.

 

 

SO HOW DID IT ALL BEGIN?

SPADES ARE SPADES. GOOD TEA IS REALLY BLOODY GOOD. At Brew Tea Co, we're not lying when we say we love tea. We're also not being very specific.

We love tea: the ritual; tea: the stress remedy; that sense of satisfaction you get from a solid brew? That's why we're here.

 

TO SWING IN THE TEA CIRCUS, YOU'VE GOT TO LEARN THE ROPES.

We began life in Liverpool, England. We stocked an amazing range of teas, but we were novices and no match for the High Street.

We learned many lessons in our little shop. But through the highs and the lows, one thing was solid: we could make tea more amazing.

 


OUR MISSION.

Not 'Just' a cup of tea. We’re flying the flag for tea drinkers everywhere, challenging the status quo and making their experiences awesome, one by one. The speciality tea world needs a serious shake-up. We’re redefining what “good” tea can be - making it more inclusive, demystifying it and raising the bar. This means quality, tasty cups for all - whether you’re on the milky brews or into your healthy greens.


 

HOW MANY CUPS OF TEA CAN YOU FIT INTO A NISSAN CUBE?

It’s 18,300. We should know because we filled ours every Thursday to keep our first stockists in tea.

Back in 2012, armed with a few sharpies, a stash of foil bags, and the occasional hand-stiched tea bag; Aideen bought, tasted and packed the tea whilst Phil sold and delivered it.

Fast forward a few years; the team has grown, we’re rocking a new Tea HQ in Manchester, U.K. but we’re still banging the same drum.

 


DOING IT PROPERLY.

After our tea, there is one other thing that’s really important to us - Doing It Properly. Our ‘Good Business Pledges’ are here so we always know we’re on the right track and having a positive impact wherever we do business.


BUY GOOD TEA

We're constantly making sure that our tea doesn't just taste good. It's always sustainably and ethically sourced, and we know exactly where it comes from.

DO GOOD BUSINESS

We manage our impact - measuring, tracking and setting goals to make sure we’re always having a positive effect on our people, our planet and everything in between.

BE GOOD SUPPLIERS

We’re selective with our suppliers and partners, hunting out those who share our values and champion causes that are important to us.

B CORP

B Corp is to business what a Fair-trade Certification is to tea. The non-profit B Lab reviewed all our practices at Tea HQ and beyond to certify that we meet rigorous standards of social and environment performance, accountability, and transparency. We became the 146th Certified B Corp in the U.K.

RAINFOREST ALLIANCE

The little frog stands for a blend certified by Rainforest Alliance. These accredited farms control water pollution and waste, work towards safer working practices and engage in sustainable farming practices too. W win for awesome tea and a win for the planet!

ETHICAL TEA PARTNERSHIP

Being a member of the Ethical Tea Partnership means that our tea is sourced from tea estates that have good working practices. They uphold the local union agreements and law, as well as constantly working to improve workers' education, wages and working conditions.

A PLASTIC PLANET

Not another confusing recycling symbol, the Plastic Free trust mark instantly allows folks to make plastic-free choices and reduce their plastic footprint. Finally, drinkers can be part of the solution, not the problem.


MAKE TEA AWESOME.

All of our tea-based blends use a base of rolled whole leaves. No dust, ever. You can see exactly what you’re drinking - they’re nice and big for a punchy flavour, and brewing them properly means that there’s no bitterness.


PROUDLY PACKED AT TEA HQ {U.K}

Shipped from Milwaukee, WI

WEIGHTS & MEASURES.

All done by hand, our Weights & Measures team does it all. They have an unsurpassed eye for detail and whether it’s a consistently perfect tea bag weight or gloriously straight heat seal - nothing makes it through if it isn’t just right.

 

OUR DINOS.

When we made our first tea bags, our supplier was a little resistant to put the amount of tea we wanted in each bag. We figured the best move was to tinker right here at Tea HQ - so we bought T Rex and Brachiosaurus, our tea bag machines.


LIKE OUR STYLE?